By Liam Austin–Founder of Small Today
The results your LinkedIn presence will have on your business, naturally comes down to your contacts.
You can post great updates and write amazing Pulse posts, but if you don’t put yourself in front of the right people you won’t get the result y
The huge benefit of LinkedIn is the possibility to build relationships
with people you might not have met otherwise, and build on existing ones.
I can attribute a huge part of the success of our business to partnerships that often started out and grew on LinkedIn
. I know the importance of making an effort to create an extensive network of valuable contacts.
A rule of thumb when connecting is: quality before quantity.
Don’t be afraid to aim high.
Request to connect with people you admire and look up to, who have a way of doing business that interests you and would be a really valuable person in your network.
But before you just go ahead and click that connect button, take the time to make your invitation personal and I guarantee you chances of getting accepted will be much higher.
This is what I do when asking people to join my network:
1. Delete LinkedIn’s generic invite request. It’s impersonal and gives the impression that you didn’t make an effort to write something personal – show your personality.
2. People respond to effort and personalisation
. Highlight shared experience, refer to a Pulse post they wrote, tell them in what way their work has inspired you and let them know why you’d like to connect. Spend a few minutes researching the person to find touch points to include in your invitation.
3. Give value by offering your assistance and help, but remember: never, ever try to sell anything in your invite. You won’t be taken seriously, you will be seen as spamming
and chances are quite high your request will be declined.
4. Your existing relationships. Dedicate 10 minutes each day
to like posts, say congratulations to new positions, comment on discussions and respond to messages. Be consistent and efficient, and you will see results.
Try this next time you connect, and you’ll be off to a good start in building strong relationships that are crucial for growing your business.